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Case study: Promobil - Furniture manufacture

Saturday, Nov 10, 2012 16:35

OVERVIEW

Industry: Furniture

Case Study Term: 2011 – present

Services used: rebranding | online marketing services | programming | e-communication deployment

Project

Since 2003, Promobil deals with the design, manufacture and assembly of furniture and other wooden products for houses, offices or hotels. Initially the company focused all its attention to the qualitative production and service, but beside the technological developments, soon realised the importance of the e-marketing benefits. This recognition led the company to Bexmon Marketing. The project delivered by Bexmon mostly consisted in brand analyses and development, followed by a strong online presence creation and management.

Solutions

After the analyses of the target market, Bexmon Marketing created a brand book for Promobil, with the most suitable and awareness-raising logo and identity designs. The next step of the project was the building of the company’s online presence which consists in web-design, copywriting, translation services and other application developments. The website’s structure was built in the Pagelex System and is hosted by Bexhost. Offering qualitative and accurate services, maximum client satisfaction was achieved.


	Pagelex
	Bexmon