OVERVIEW
Industry: Retail / Building materials
Case Study Term: 2008 – 2010
Services used: brand development | ATL marketing campaign | Hosting | Windows Server and e-communication deployment
Project
As a building material retailer, the recognition, the brand awareness and the effective communication is a key element. Operating on an emerging market space, Depo’s target was to elevate the company's visibility, to increase its brand awareness and receive broader industry recognition. According to the modern design trends, the existing Depo logo was old fashioned and inexpressive, which caused serious challenge in efficient promotion. Having this problem, Bexmon Marketing developed a strategic plan to renew the company’s image and to implement a strong marketing campaign.
Solutions
A new, energetic and expressive logo design was the first step of the brand development, which was completed with an attentively planed ATL marketing campaign, advertising through media such as radio, print and press. Introducing the new brand to the retail market was also the part of the project, so Bexmon Marketing significantly helped the company to enter the niche market segment and to have a remarkable presence on it.
![Case study: Depo - Builidng materials [Retail]](http://www2.bexmon.com/platform/news/upload/26_depo.jpg)
