OVERVIEW
Industry: Agriculture
Case Study Term: 2011 – present
Services used: online and offline marketing | e-communication deployment | hosting | branding | FidelCard system integration
Project
The Biofarm Company (Agrofarm) was founded in 1995 and is specialised in agricultural production, commerce and agricultural services. The company’s production takes place on a 1,050 ha irrigated area, which needs modern machinery and special storehouses. The Biofarm developed its business from year to year, and in 2011 decided to make more innovative its corporate elements and the communication system, too.
Solutions
Bexmon Marketing studied with great attention all the previous works and strategies, to develop the best marketing and business plan, which has a long term success. A complete rebranding, and corporate design was the initial step of this project, followed by a complete offline and online marketing campaign, including PR, ATL and BTL marketing strategies, the promotion of sales, just to name a few. Bexmon is active marketing partner of the company, helping Agrofarm to have more confidential clients by its own Fidel Card system, and evaluates the success of the marketing tools, using efficient market research techniques. The company’s online presence was also built by Bexmon, using the Pagelex System, and the Bexhost services.
![Case study: AgroFarm [Agriculture industry]](http://www2.bexmon.com/platform/news/upload/27_agrofarm.jpg)
