OVERVIEW
Industry : Food and Beverage
Case Study Term: 2009
Services used: brand audit
Client: Confidential
Project
To investigate UK's most powerful coffee brands, Bexmon Marketing prepared a complete brand audit about the market participants, analysing their current position and examining their effectiveness.
Solutions
Evaluating brands like: Starbucks, Tchibo, Costa, Kenco, Coffee Nation, BB's coffee and more, Bexmon Marketing gained a valorous information package about UK's coffee market - about the strategies used by the greater competitors and about their brand awareness, corporate design. Questions, such as how well the companies' current brand strategies are working, what are their established resource strengths and weaknesses, what are their external opportunities and threats, how competitive are the companies' prices/costs and how strong are the businesses’ competitive position in comparison to their competitors, were answered by Bexmon Marketing.
![Case study: Coffee Brand Audit [UK]](http://www2.bexmon.com/platform/news/upload/28_starb.jpg)
