Case study: BlueGold / PreventaWater [Food & Beverage / Health]
OVERVIEW
Industry: Food & Beverage / Health
Case Study Term: 2004 - present
Services used: market research | brand development & introduction | web and application development | full online & offline marketing | hosting
Project
Bexmon is the marketing partner of BlueGold / PreventaWater from start-up, since 2004 and through the formation of business to a limited company in 2007. Projects mostly include start-up services and online marketing solutions. Having considerable experience in introducing and marketing products on new markets, Bexmon helped the company with relevant marketing and business strategies/plans and strong start-up tools to develop its business. One of the main challenge consisted in marketing the PreventaWater, as one of the most unique product of the company’s portfolio, a depleted deuterium water, which is a new solution for patients having cancer. The complexity of this task was determined by the humanitarian and social issues, which must be treated with maximum attention and respect.
Solutions
After the start-up services, which helped the company to begin its retail activity, Bexmon Marketing offered a lot more complex service, like corporate identity development, market research, business and marketing plans to develop a significant role on the target market, for the partner company. Developing smart applications and a user friendly web shop helped the company to increase its sales figures and notoriety including customers' satisfaction. Dealing with all the challenges, Bexmon successfully contributed to the start-up and development of BlueGold.
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